Hypermarket success in Qatar sees Saudia Group foray into the UAE market

As part of its wider growth plans, Saudia Group, a Qatar-based supermarkets and hypermarkets conglomerate, is entering the UAE market with the opening of Kenz Hypermarket in Ajman, UAE. Offering a wide range of products from food, home and kitchen essentials to apparels and footwear, Kenz Hypermarket comes as a one-stop solution to residents in Ajman. The Hypermarket will be located in Hamidiya.

Saudia Group is well-known for its retail business model with a number of supermarkets, hypermarkets, bakeries and shopping avenues in Qatar. Established in 1988, the Group has grown to become a household name in Qatar with the number of supermarkets under its banner having proliferated over the years. Venturing out of the home ground for the first time the brand is looking forward to increase its footprint across the region by expanding into the UAE.

Kenz Hypermarket, Supermarket and Departmental Stores are business units under the umbrella of Saudia Group. The conglomerate has invested AED 80 million into the venture in Ajman. The 160,000 square feet facility offers a variety of products like mobiles, cameras and furniture, cosmetics, luggage, toys along with a wide variety of fast moving consumer goods (FMCG).

Commenting on the Group’s foray in the UAE, Mr. N K Musthafa, Chairman of Saudia Group of Companies, said, “We are very pleased to venture into the UAE which is an extremely promising market for growth. Our aim is to take our quality food and lifestyle products to a wider expanse of consumers across the region. Our retail operations has seen a steady growth in Qatar and we are positive that UAE, with its vibrant economy and large avenues for hypermarkets, will be a highly opportune market for us. Over the years, we have achieved great success owing to our 1000 strong employees and faithful customers.”

“Ajman offers the perfect launch pad for us in the UAE. We are looking at expanding into other Emirates in the near future. Although the country has a large number of supermarkets and hypermarkets, the business potential for department stores here is growing vigorously”, he added.

“The secret behind the success of the chain is in understanding needs of the customers and providing them with quality products at great pricing,” he further added. Backed by the ability to source out quality products from suppliers around the world, the Group has been successful in securing bargain prices owing to economies of scale.

Speaking about the Group’s expansion, Mr. Rashid Musthafa Abdu, Managing Director of Saudia Group of Companies, said, “As a family run business, we are very proud and thankful to have reached such heights. Our expansion plans in the UAE are well underway where, with the opening of Kenz Hypermarket in Ajman, we hope to build strong relations with the country and establish a strong growth here. As a new entrant in the market, we aim to make a mark here and cater to customers for all their needs.”

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