Cooperation between Time Entertainment Holding and twofour54 is discussed

Noura Al Kaabi, CEO of twofour54 and Ameerah Al Taweel, Chairwoman and CEO of Time Entertainment Holding have discussed future collaboration opportunities to support the Arabic and international media scene.

The discussions took place during Ameerah’s visit to the Media Zone Authority-Abu Dhabi, which supports talent development and regional television content creation to enhance the media landscape in the region.

Commenting on her visit, Noura expressed her pleasure meeting the princess, who is known for her support of Saudi women’s rights and mobilising Arab youth seeking to pursue a career in the media and entertainment industry. During the visit, Noura shared information about the Media Zone’s various activities, projects, and achievements since its inception five years ago.

She also highlighted twofour54’s commitment towards facilitating world-class creative media content creation through providing a motivating media environment to its more than 250 partners, as well as the various initiatives aimed at enhancing Arab youths’ contribution to developing the industry.

Ameerah praised twofour54’s efforts in providing an advanced media environment and confirmed her commitment to enhancing the collaboration between twofour54 and ‘Time Entertainment Holding’, ultimately contributing to the development of the Arab media industry.

Time Entertainment Holding consists of three companies including Time Agency, which supports Arab talent development; Time Events, organising entertainment and cultural events in the region; and Time Production, supporting creative Arabic TV and digital content.

In 2013, Ameerah was ranked third in Arabian Business magazine’s list of ‘100 Most Powerful Arab Women’. She is also a member of the board of the GCC Entrepreneurs Council. She was honoured by many organisations for her efforts in supporting Arab youth and raising awareness around women’s rights, and is considered a pioneering figure in the field of philanthropy in Saudi Arabia and the world.


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